PIXEL’s Biz Sims win “Best in Tech” Award from Scholastic Administr@tor Magazine

PIXELearnings Business Simulations have received the 2011 “Best in Tech” Award from Scholastic Administr@tor Magazine. Our US based partner Realityworks, Inc entered the products into the prestigious competition earlier this year. The RealCareer Business Education Simulations reinforce classroom lessons with hands-on experience in
running a business.

The national awards were presented at the 2011 International Society for Technology Education (ISTE)
conference in Read more of this post


Student review of The Business

By Sydney Stringer Academy student Abdul Nasser-Keer

My first look at an educational computer game that I actually wanted to learn from….

The Business Game is what PIXELearning call a serious game that is used by students the same age as me starting the IT Diploma. It also says that it can be used by students doing GCSE Business and I think even those outside of school would use it as well as it gives you an understanding of running your own business, marketing and the finance side of things in the real world even though you are playing through a computer. It gives the first hand experience that you couldn’t get without going to work.

…in my opinion

The Business game builds motivation and confidence inside him/her for example to encourage them to make important choices like selecting the product and the price for it and what channel you will sell it in. Starting the game I was put in the feet of businessman/women where it gives you an idea of how businesses work, what sort of documents they use regularly, e.g. cash flow, balance sheet and many more.

Although I think the game could be updated with newer products to choose from a good thing that I found is that it is highly addictive game. I have never played a business game like this before and found that I kept going bankrupt so wanted to make money and win a new car not a real one of course. To make it more interesting I think more products and more features could be added like instead of only selling there could be buying too. That would give it more options and students and young adults will experience buying and selling which is what business is all about because it gives them a firsthand experience.

Another thing in my opinion that can be changed is the introduction when you log in there is the introduction which we think is very long however it does have an option to ‘Skip’ the introduction if you want to but I think it is helpful for the first time but they can maybe have one that is a little shorter.

In my opinion this is really exciting and compared to what we have at my school for teaching business it is something I would like my teachers to get us to learn new things and practice business in.  We think this game would be great for kids whether they want to do business courses in future or if they just want to start a business.

I am doing business at school and have only used small games on the internet so have some knowledge about them but this game doesn’t look to scary to use. It has realistic office images and it also guides you with almost each step so even if you don’t know much about business you can start to find out more about business.

Serious Games in Education

A recent press release by TIGA identifying a need for games in education has got PIXELearning wondering about their games in education.

Our most popular serious games in education are:

  • The Business Game has and is being used by numerous schools for business education. A one year license has seen one individual school using The Business Game over 400 hits. With other schools gaining around 200 hits per year.
  • The Mosaic Enterprise Challenge has seen over 50 teams work through the business game with many gaining knowledge and further understanding of business and its concepts.
  • Our partners Realityworks have launched a Business Education Suite covering Business, Enterprise and Finance which is starting to take hold amongst American schools.  Only launched last month we already have more than a dozen schools working through the simulations which come supplied with suggested pre and post simulation activities.

PIXELearning are always looking at ways to improve and update our serious games and with ideas in motion we will be looking at upgrading the products soon. In the mean time if you have immersed yourself in any of our off the shelf products we would love to hear your feedback.

The TIGA press release follows:

Harness video games to promote education and learning, says TIGA

TIGA said today that the UK Coalition Government should take steps to encourage the development of video games which promote education and learning. TIGA made the comments following President Barack Obama’s announcement of the National STEM Video Game Challenge, which offers prizes to game developers who help to foster education in the fields of science, technology, engineering and maths.

There are two competitions: middle school students may compete for the Youth Prize by designing original videogames, and “emerging and experienced game developers” may compete for the Developer Prize by designing games that emphasize education.

Dr Richard Wilson, TIGA CEO, said:

“It is wonderful to see the American President recognise the enormous potential for video games to encourage education and learning. In the UK, a fifth of game developers already develop serious or educational games, including Blitz Games, Caspian, Digital 2.0, PIXELearning, and PlayGen. Additionally, organisations such as Learning without Frontiers do tremendous work in bringing developers and educators together, as well as highlighting the role of video games in learning.

“We need to develop this potential. TIGA will encourage the UK Coalition Government and other policy makers to examine ways of harnessing the power of video games to promote education and learning. TIGA will work with UK Parliamentarians to increase their understanding of the potential for educational and serious games to promote learning and training.”

“Learning what they learnt would have helped with a lot of lessons learned” PIXELearning 2010

If you overheard someone talking about private equity, net profit, direct costs, floatation and surplus, what judgments would you make about their job, and their skill sets? You would be forgiven for thinking that they work in the financial industry or at least studied finance. I’m afraid neither is true, these are just some of the terms flying around a group of thirty 13-14 year old students on Tuesday!

March 9th 2010 saw the final heat of The Enterprise Challenge, organised by Mosaic network, using PIXELearning’s The Business Game. Over the course of 3 months the challenge saw over 1000 students take part from across the UK. With four heats played, the six top teams were invited to London for the nail biting final.

An hour of game play saw frustration by some teams, a relaxed approach by others but a determination to win by all.

Giving young people the chance to develop their entrepreneurial skills and be mentored by experienced business men and women – the Apax Partners – Mosaic Enterprise Challenge saw students achieved virtual net profits of over £5.8 million by Handsworth Girls School (West Midlands) and £5.9 million by Small Heath School (West Midlands).

The winners were Manchester Academy with a staggering virtual net profit of £6.3 million.

Awarded by Evan Davis, presenter of Dragon’s Den, the winners won £3,000 for their school, a behind the scenes tour of the BBC news broadcasting room with Mishal Hussain, a meeting with the Chancellor of the Exchequer at Number 11 Downing Street, before a stop off at Apax offices for tea. For their final treat the winners were whisked off for a meeting with James Cann, well known from BBC’s Dragon’s Den.

If I’d know that was the prize I would have entered too!

PIXELearning would like to wish hearty congratulations to all teams who took part in the challenge! Over the past 3 months all the team members learnt an awful lot about business concepts and how to focus their attention to achieve their goals.

You never know perhaps we have inspired the next group of Dragons!