Gloucester Language Immersion Centre

PIXELearning are delighted to announce that we have signed a contract to provide serious game and virtual world products to the Gloucester Language Immersion Centre (“GLIC”).

GLIC is a unique purpose built centre created specifically to teach languages through a “full immersion” technique, whereby pupils behave as though they are in a foreign country. The main target audiences for the centre are the local community, SME businesses and students between the ages of 14 – 19.

The initial roll-out will be for four languages; French, Spanish, Chinese and Russia, but there are plans to expand the offering to 11 languages, including rarely taught languages, such as Pashtu and Urdu. Pixel will be working in partnership with the Serious Games Institute (“SGI”) a world leading pioneer and innovator in the field of serious games and language training.

Andy Hasoon, CEO of Intellego said, “With hundreds of millions of people across the globe learning new languages at any one time this is a very exciting and a whole new market for Intellego to focus on. Importantly, serious games are the ideal tool to help people quickly grasp and retain a new language. The work being undertaken by GLIC cannot be underestimated and we are very pleased to be working closely alongside them.”

Tim Luft, Operations Director, of the Serious Games Institute, commented, “These new and highly effective training techniques provide a fundamental change to traditional teaching methods and are very well suited to learning a new language. All our courses are fully engaging and deeply interactive, allowing the student to remember more facts for a longer period of time.”


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