E-Learning Innovation Seminar: Gamification- why this could be important to you.

With increasing pressure on training budgets, companies need a new approach to enhance its learning programmes.

It is well known that immersive learning allows the individual to take in more when doing, than by listening or reading. “Gamification” is the process of applying gaming techniques to the workplace.  It is set to become a mainstream approach in large organisations, according to analyst firm, Gartner, more than 70% of the global 2000 will be using serious games for at least one aspect of their organisation by 2014.

PIXELearning, now a part of Intellego and a global leader in Serious Games, would like to invite you to a seminar sharing knowledge and experience from the World’s leading specialist organisation, the Serious Games Institute. It will offer: Knowledge:

  • Gamification – find out more and pick up industry insight into the future direction for     learning
  • Hear feedback on effectiveness and Return On Investment, and  how to spend wisely on your learning to avoid the pitfalls


  • Hands-on experience of serious games
  • Look at case studies such as KPMG, HP, Coca Cola and Comcast


  • Hear how leading organisations have already incorporated  gamification into their training and the benefits they have gained
  • Explore topics that are particularly suitable for this innovative learning approach

This is an opportunity to meet others with a similar interest and find out more about serious gaming and e-Learning. Join us in looking at e-Learning in a new light and hear how immersive learning can benefit your company.

Date: 8th September 2011

Time: 1pm -5.30pm

Venue: London Campus Coventry University Seminar Suite, East India House, 109-117 Middlesex Street, London E1 7JF

To register your place please click here for your free entry ticket. Upon doing so you will be sent our whitepaper on ‘Justifying Games for Learning’.


13:00 – 13:25   Arrival: Buffet lunch

13:30               Welcome Introduction:  Bruce Leith – Intellego’s Director, introducing PIXELearning and

                        Intellego’s relationship.

                        About PIXELearning: Richard Smith – CEO of PIXELearning

                        The Impact of Serious Games and Gamification on E-learning : Tim Luft, Operations 

                        Director of The Serious Games Institute.

                        Serious Games: Sparking Serious Innovation: Jacqueline Cawston of The Serious 

                        Games Institute

15:00               Tea break

15:30               Serious Games from a Client Perspective: Association of Accounting  


16:00               Gamification:  An Interactive demo with Helen Routledge, Lead Instructional Designer 

                        at PIXELearning

17:00               Wine and Cheese/ Drinks and Nibbles.
Brief Bio’s on our Key Speakers:

Tim Luft is the Operations Director for the Serious Games Institute (Coventry University) and Programme Director for the Smarter Working Applied Research Centre.

Tim has led the development of joint industrial/academic collaborations and has more recently delivered projects in partnership with the European Union and UK Trade and Investment which has included the role of Programme Director of the national UKTI Soft Landing Zone initiative.  Tim held previous roles within the Regional Development Agency supporting the role out of online e-Business programmes and has since been the lead with regard to the roll out of large scale e-Business and broadband programmes across the UK. Tim currently sits on the regional Interactive Media Cluster opportunity group for the West Midlands and remains on the board of two technology companies.

Jacqueline Cawston, of the Serious Games Institute, works with Serious Games, Virtual Worlds, Augmented Reality and related technologies where she facilitates links with industry, academics and the cluster of cutting edge digital media companies that make up the Serious Games community. She started her career with BBC TV and previously ran her own Broadcast Media Company, she event managed one of the largest creative industry events in the Midlands. She has a background in innovation, management, business development and marketing.

Jacqueline will be the Keynote speaker at this year’s Serious Games Conference Asia 2011 in August and will be giving us an overview of that presentation.

www.seriousgamesinstitute.co.uk        www.pixelearning.com          www.intellego.co.uk


About Chopper
Chopper….or Helen Axe when she’s not at work holds a BA (Hons) in Communication Culture and Media from Coventry University. Leaving uni I discovered I had an interest in capturing memories through photos. If you would like any of the pictures - putting them onto canvas is an option.

One Response to E-Learning Innovation Seminar: Gamification- why this could be important to you.

  1. Pingback: E-Learning Innovation Seminar: Gamification- why this could be … | BBGUniverse

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