A year in review and the year to come

It’s a new year with plenty to look forward to and not just the numerous world cups (cricket and rugby) or the London 2012 Olympic ticket sales but also many opportunities to meet new people and work on new projects. That’s right PIXELearning have dived head-first right back into work to make 2011 our year.

So we thought we would take a moment to pause and reflect back across 2010 after all it has been an action-packed and unpredictable year!


It was certainly an eventful year for us where we saw projects with Ernst & Young, the return of an existing client (a leading US Defence Contractor) for two new projects, the development of a Finance Simulation and Virtual Town for the Association of Accounting Technicians (AAT) and doing our bit for the planet, an EU project for Energy Awareness. 2010 also saw the official release of Our Worlds of Makrini by our partners Global Novations.

We also saw a shift in our client base which up until now has roughly been 90% USA v 10% EU which in 2010 shifted to more like 60% USA v 40% EU. There has been a notable pique in interest in serious games from this side of pond in recent months with a noticeable increase in enquiries and projects! It’s looking like Europe are catching on to this little thing we call Serious Games.


We’ve seen a few awards here and there…

  • Makrini received an award for Best professional education simulation from the Ludus Awards
  • Makrini was shortlisted for Emerging Technologies at the ICT Excellence Award
  • Makrini received an Honourable Mention @ I/ITSEC
  • The Business Game was shortlisted at the Engage Learning Awards for Best Learning Game

PIXELearning in general

As you may know 2010 also saw a change in PIXELearnings management team with Richard Smith taking the helm after Kevin Corti and Suraj Rana decided to pursue new adventures with Kevin releasing a new Facebook game Village Raffles.

Social networking became more important with PIXELearning starting this very blog (born in February). Our very own Facebook group (PIXELearning) and twitter accounts @PIXELearning were also created and we’ve seen a great community grow!

With the acquisition of new projects over 2010 PIXELearning opened up our graphics department to a selection of incredibly talented West Midland’s based graduates and placement students looking for industry experience – Some excellent talent worth looking out for!

PIXELearning … on a personal note

2010 saw Richard add to his family with Ramsey the cheeky spaniel. It saw Helen Routledge become Helen Stark, ‘Chopper’ (Helen Axe’s nickname) go virally stateside and PIXEL adopting the ‘Jiawenian coding model’ (devised by our lead developer Jiawen Liang) to its day to day business.

Looking to 2011

Our first day back and things are already hotting up! It was the close of voting for Makrini at the Learning Without Frontiers Awards for Innovation in Inclusion. The category winner will be announced next week (10th Jan) and we’ll keep you posted!

January 15th sees Helen and Chopper’s first joint authored chapter (Practical Applications of Serious Games in Education) published in the Handbook of Research on Improving Learning and Motivation Through Educational Games: Multidisciplinary approaches.

And we will be heading down to the Learning and Skills Exhibition on the 26th and 27th January.

Our goal for the year ahead is to continue pushing the boundaries of serious games design and development tools, to acquire new projects from US and European and worldwide clients, and ultimately expand our team and partner opportunities. By looks of it already 2011 is already shaping up to be one wild ride!


About Chopper
Chopper….or Helen Axe when she’s not at work holds a BA (Hons) in Communication Culture and Media from Coventry University. Leaving uni I discovered I had an interest in capturing memories through photos. If you would like any of the pictures - putting them onto canvas is an option.

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