6 potential marketing techniques for Serious Games
August 19, 2010 1 Comment
You have an innovative product offering (Serious Games in this case) that you want to market effectively and in a way that truly expresses the endless possibilities of the products capabilities, the good old fashioned product literature is no longer enough on its own so what are your options?
Create a short teaser. Without actually playing the game, you can’t quite truly appreciate what you would be learning. Therefore creating a teaser version around 10mins could allow the learner to actual experience some of the game play and what the full version could offer in the way of learning.
Create a trailer video. A bit like a film trailer that really catches the viewer’s attention. Use as much of the game play and graphics as possible but make sure it’s short, sharp and snappy.
Use graphics for different marketing purposes. These graphics can be in emails, business portals or forums.
Create a competition. Serious Games have facts, figures, points, achievements and much more built into them so why not use these stats for something worthwhile. Create a competition, it could be anything from highest sales or highest market share or highest or in some cases the lowest points. Tailor it to your users needs.
An open day. Invite colleagues, students and friends to a product opening day where they can try Serious Games for free. This could be a great way to capture interest and physically show potential learners/buyers the benefits of serious games.
Don’t forget your social networking either. More and more social avenues are opening up from the most well know to the not so well know. But all in all any route gets the work out there it’s up to you to share it amongst as many channels as possible not just twitter or Facebook. Some further options are blogs (your own and others that share a common interest), serious games portals (recently discovered www.serious.gameclassification.com), forums, LinkedIn and many many more.
This is by no means an exhausted list and to most nothing that is that new but does at least begin to identify and refresh in our minds potential marketing techniques that can help drive traffic to your site in the Serious Game market.